Marketing Workshop – Charlotte Fraser and Sibyl Darrington

PLEASE NOTE: This workshop is free of charge, but is only bookable in conjunction with a full conference registration

  • Saturday, 10th November 2018: 1.5 hour Workshop from 17:30 – 19:00 Hrs

Charlotte Fraser and Sibyl Darrington

“Demystifying Rolfing® – Structural Integration”
How to Harness PR and Media Communications to Grow Your Practice

Key Objective: To provide ideas and strategies to help workshop participants raise awareness of Rolfing®, and to enable them to communicate more effectively with the media in order to enhance their reputation and expand their prospective client base.

Workshop Content:

  • What Public Relations is – and what it isn’t!
  • What are the benefits of PR?
  • The PR Tool Kit
  • Guidance on media protocol and how best to handle journalists
  • RolfingUK Case Study – to help equip you with a simple framework so you can more confidently undertake your own local or regional PR campaign
  • Questions and Answers for Sibyl and Charlotte
  • The Art of Story Telling – What’s your story?
  • Practical Exercise

Handouts:

  • Action list for setting up a PR team – how to go about it
  • Template Introductory letter to media to provide core component of press kit
  • Social media best practice guidance for better impact
  • Media protocol – advice on handling media

Register Now

Programme content may be subject to change.

Instructors

Charlotte Fraser, Media Relations Professional

Co-Founder of Pilot PR in London, Charlotte is a Media Relations specialist with over 20 years of experience specialising in the Luxury Lifestyle, Health, Spa and Wellness sectors. A qualified Naturopath and Nutritionist, Charlotte has previously written a monthly nutrition column for a leading UK luxury lifestyle magazine as well as contributed to newspapers, magazines and radio shows on topical health and wellness issues. A passionate advocate of Rolfing® as a result of her own personal experience, Charlotte and Pilot PR worked with Rolfing® UK on a nine-month campaign in 2016/2017 to help raise wider public awareness as to the health benefits of Rolfing® in the UK.  Charlotte has also contributed to the Rolfing® ‘Success Stories’ for the ERA. 

Sibyl Darrington, Certified Rolfer™

Sibyl is a UK certified Rolfer practising in London and Whitstable, Kent and is one of the first of 12 students to graduate from the British Academy of Rolfing Structural Integration. She has been a practising bodyworker for the past 14 years. In addition to her Rolfing certification, she has a Diploma in teaching, which has led her to teach sports massage and anatomy and physiology. She recently enjoyed being part of a small voluntary team to refresh the Rolfing UK website. She was also the liaison person on behalf of Rolfing UK during the 9 month PR campaign. Sibyl has had a previous career in the fashion industry as well as in public relations specialising in the travel and tourism sector.